Antelope Acquires Pet Health and Wellness Brand, Ark Naturals | Industry News

Antelope, a pet wellness system centered on delivering natural pet merchandise and expert services, has announced its acquisition of Ark Naturals Enterprise, a pet wellbeing and wellness manufacturer. Ark Naturals will continue on to operate below its brand name in Antelope and Michael Stoeckle will carry on as CEO. 

Jay and Susan Weiss, founders of Ark Naturals, commenced the firm in 1996 with the objective of supplying the most effective products and solutions for animals. Nowadays, the firm has founded alone as an innovator and leader in the place by supplying natural, science-backed merchandise that get the job done with each other to make an intentional regimen made to continue to keep pets wholesome and improve the excellent of their lives. Ark Naturals has around 70 SKUs and focuses on 5 merchandise categories–dental, hip and joint, pores and skin and coat, senior, and wellness. Ark Naturals’ merchandise in the dental group, which include its Safety+ Brushless Toothpaste chews that really prevent plaque and tartar buildup before they commence, have served the firm develop to extra than 12,600 spots throughout PetSmart, Petco, Total Foodstuff, e-commerce web pages, independent pet outlets, and many other individuals.

Antelope was introduced in August 2021 by Alpine Investors, a people today-driven personal equity company that invests in computer software, business enterprise solutions and purchaser solutions corporations, and founder and CEO, Wendy Wen, with the mission to construct a subsequent-generation conglomerate of higher-excellent natural pet brand names. Ark Naturals is Antelope’s fourth acquisition and will join Antelope’s suite of pet models: Bocce’s Bakery, an all-pure, confined substances pet treats and supplements brand name, Diggin’ Your Pet dog and Tremendous Snouts, a provider of pet CBD supplements, well being merchandise and treats, and Doggo, nationwide digital insurance coverage and coaching solutions provider for canines and cats. 

“Choosing to companion with Antelope was an quick final decision. Not only does Antelope have the abilities to aid mature our brand and assortment of revolutionary items, but we share the very same core values of integrity, transparency, honesty and ingenuity with the top objective of keeping our pets joyful and balanced,” stated Michael Stoeckle, CEO of Ark Naturals. “As we enter our up coming chapter, we are energized to understand from every other and keep on to give the quite finest all-natural solutions to aid care for our animals.”

“As one particular of the pioneers in the purely natural pet solution space, we are psyched to partner with Ark Naturals. We will get the job done with each other to develop their buyer foundation, increase their on the web presence and carry on to acquire differentiated solutions,” said Wendy Wen, founder and CEO of Antelope. “Since commencing Antelope late previous year and with the addition of Ark Naturals, we are nicely on our way to be a up coming-generation conglomerate of superior-excellent natural pet brand names.”