Did You Brush Your Teeth Today? Millions of Kids Don’t Have Access to Basic Oral Care Like a Toothbrush and Toothpaste, and Crest and Oral-B Want to Help Change That

This Nationwide Brush Working day Be a part of Crest and Oral-B on Their Mission: Obtaining the Principles to Every Kid in Have to have To Help In #ClosingAmericasSmileGap

When it arrives to brushing our tooth, we have all had to use the ‘finger brush’ as a final vacation resort. But for the millions of children who woke up this morning with no accessibility to the fundamentals several of us just take for granted, these types of as a toothbrush and toothpaste, it was their only option. Put merely, this is not how children ought to have to brush their teeth. That’s why today, on Countrywide Brush Working day, Crest and Oral-B are using a different move in the Brands’ initiatives in the direction of Closing America’s Smile Gap. For each individual product bought for the duration of November, Crest and Oral-B will donate product or service to a child that requirements it the most1.

This is not how kids should have to brush their teeth. Join Crest and Oral-B in #ClosingAmericasSmileGap

This is not how young ones should have to brush their tooth. Be part of Crest and Oral-B in #ClosingAmericasSmileGap

“I’ve seen first-hand what absence of access to simple oral treatment desires does to kids – not just the actual physical suffering, but the emotions from it due to reduce assurance and missed options,” mentioned Dr. Franklyn Aguebor, DMD and proprietor at Smile Structure Dental Studio. “It commences each day in their bogs with out accessibility to the essential tools, and spreads to their skill to access dental schooling, treatment and therapy. Boosting recognition of the inequities and getting the fundamental principles into the arms of the young ones that will need them the most is a key initially phase. And customers are serving to just about every time they get Crest and Oral-B items this month.”

Young ones not owning basic essentials like a toothbrush or toothpaste is element of a considerably even bigger problem in America – young children in underserved communities just do not get the oral care they require. This actuality leaves the overall health of their smiles vulnerable, with some little ones up to 4x extra probable to have inadequate oral wellness than their peers2. The result? Hundreds of thousands of children dwelling with cavities and other preventable oral wellness difficulties that result in them to skip out on options these days, and tomorrow. At Crest and Oral-B, they contact this The Smile Gap, and they are dedicated to closing it.

“We consider each individual kid has the correct to a healthy smile and the chances it brings, and are dedicated to tackling the difficulties and barriers that lead to lousy oral health in young children in underserved communities – accessibility, training and representation,” stated Carlos De Jesus, Senior Vice President of Oral Care, North The united states at P&G. “Ensuring each kid in America has obtain to oral health and fitness fundamental principles like toothbrushes and toothpaste is a solvable dilemma, but achieving children proficiently isn’t as straightforward as it appears. Until eventually the infrastructure is in put, Crest and Oral-B will continue to donate and make out there the very same items dentists use with their very own families to each individual child in require, each likelihood we can. We want to make certain each and every child gets a good chance of a healthy smile nowadays, so their tomorrow is not at threat.”

With a objective to Shut America’s Smile Gap by delivering oral treatment to 20 million smiles in need by 2030, Crest and Oral-B have been web hosting neighborhood local community functions about the past 12 months in partnership with charitable businesses, stores and hundreds of thousands of dental industry experts nationwide. Each neighborhood event provides dental instruction for little ones and older people, dental treatment and screenings, and dental care goods for young ones in underserved communities.

As component of their attempts to increase consciousness of the ‘Smile Gap’, Crest and Oral-B have launched a new provocative imaginative campaign to coincide with Nationwide Brush Day – a working day centered on the great importance of kids brushing their tooth, which is tricky to do if you never have the resources you require. The campaign highlights the severe reality kids with out entry to the fundamental principles like a toothbrush and toothpaste endure each individual working day. The intention is to disrupt people’s complacency on the situation of underserved kids not obtaining the oral care they want. The launch video can be considered below: https://www.youtube.com/look at?v=_OdY5-Gfhtg

For far more details on how to sign up for forces with Crest and Oral-B in #ClosingAmericasSmileGap, remember to visit http://spr.ly/CASG

About Crest

A trustworthy leader in oral well being, Crest was the first oral care model to protected the ADA Seal of Acceptance for a clinically established fluoride toothpaste. Given that 1st introducing fluoride toothpaste 65 a long time ago, it is estimated that Crest has assisted reduce a great number of cavities in the United States.

About Oral-B

Oral-B is the globally chief in the in excess of $5 billion brushing marketplace. Element of the Procter & Gamble Firm, the brand name includes handbook and electric powered toothbrushes for young children and adults, oral irrigators and interdental products, such as dental floss.

About Procter & Gamble

P&G serves people all over the environment with one particular of the strongest portfolios of trustworthy, excellent, management manufacturers, which includes Constantly, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Achieve, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SKII, Tide, Vicks, and Whisper. The P&G community involves functions in roughly 70 nations around the world throughout the world. Be sure to visit http://www.pg.com for the most up-to-date news and data about P&G and its brand names.

1 Crest & Oral-B will donate up to 500,000 solutions purchased in the thirty day period of November. The product obtained is not guaranteed to be the very same item that will be donated

2 Describing Racial/Ethnic Disparities in Children’s Dental Wellness: A Decomposition Assessment. Guarnizo-Herreno & Wehby

Supply: Procter & Gamble