FemTec Health and fitness announced Monday it experienced obtained diet platform Nutrimedy, the latest in a spate of offers from the women’s health and fitness startup.

Nutrimedy lets buyers to just take photographs of their food items to log their meals and delivers nourishment tips. FemTec reported it will combine the device into its Brilliant Girl direct-to-buyer platform, which sends products and solutions like at-dwelling checks and supplements to customers’ properties and supplies telehealth visits.

The news comes about a week just after FemTec declared it experienced bought Ava AG, maker of a wearable that aims to detect the user’s fertility window. 

“For quite a few health and fitness circumstances, diet is a essential, but typically neglected, ingredient,” Kimon Angelides, founder and CEO of FemTec, reported in a statement. “Including Nutrimedy’s robust, proof-based mostly medical nourishment system to the Wonderful Female method will be a match-changer for our subscribers. Regardless of whether it can be to improve being pregnant organizing, regulate menopause symptoms, or for normal wellness and prevention, investigate reveals girls are trying to get individualized, science-backed nutritional guidance that’s quick to use and that they can have confidence in.”

THE Larger sized Trend

Started in 2020, FemTec formally introduced in Oct 2021 with extra than $38 million in trader pounds and another 3 acquisitions: beauty box enterprise Birchbox, cosmetics business Mira Natural beauty and social advertising platform Liquid Grids. It announced its immediate-to-purchaser software earlier this yr. 

Electronic women’s health startups have steadily grown in funding around the past few a long time, however professionals argue you will find more chance in the area. Reproductive and maternal overall health was the fifth-highest funded clinical spot in Rock Health’s investment decision report on the very first 50 percent of 2022, bringing in $.6 billion so far. 

In the meantime, there are a quantity of women of all ages-focused electronic wellness businesses. Maternal care startups Cayaba Care and Mahmee elevated Sequence A rounds this calendar year. Ruth Well being, which provides virtual pelvic-floor actual physical therapy, C-segment restoration and lactation consulting, announced $2.4 million in seed funding in April. Evernow a short while ago elevated $28.5 million for its menopause-centered provider. 

Other women of all ages-concentrated digital health and fitness companies include Alpha Health-related, Tia and Maven Clinic. 

ON THE Record

“Nutrimedy was commenced with the mission to make improvements to entry to nourishment in health care and make it appreciably extra personalized and actionable in our busy day by day routines. Within the industry of diet, conflicting and confusing misinformation is pervasive and stops most people today from producing the finest determination for their particular person overall health,” Nutrimedy CEO and cofounder Karolina Starczak reported in a assertion. “This is especially accurate in women’s well being, in which quick fixes and fake promises protect against women of all ages from accessing practical methods to their health-related and nutritional desires.”