A youthful Australian entrepreneur is creating waves in pet foodstuff market with her membership-based mostly pet meals, with the company getting by now offered a lot more than 10million healthier and well balanced human-grade foods to furry pals.
Anna Podolski from Sydney commenced cooking clean foods for her dog Lyka soon after she finding the destruction processed kibble was undertaking to her well being.
Obtaining come up with healthier choices, the 31-12 months-outdated businesswoman realised other individuals may possibly want to improve their pooches wellbeing by ‘using food items as medicine’.
She enlisted the assistance of integrated veterinarian Dr Matthew Muir and in 2018 the pair co-launched a firm, named just after Lyka herself, building and offering healthy and well balanced puppy food.
Anna Podolski (appropriate) 31, started her very own wholesome pet food stuff organization after viewing the gains of feeding her very own pet dog, Lyka (still left) wholesome meals and has offered a lot more than 10million meals
She enlisted the support of vet Dr Matthew Muir (remaining) and co-established a firm, named following Lyka herself, for Aussies to have nutritious and well balanced canine foodstuff sent to their doors
Anna had found that Lyka was not wholesome even with becoming fed supposedly ‘premium ‘ canine foods.
‘She was itchy all the time to the stage she was forming scars, she was shedding a great deal and performing genuinely smelly farts and her teeth had been poor,’ she claimed.
A journey to the vet stunned Anna when the clinician instructed her Lyka would have to have a few enamel extracted.
She started out accomplishing her own research on how to greater Lyka’s wellbeing by diet and was ‘shocked’ by what she observed.
Anna believed she was dong the ideal issue by Lyka by feeding her a quality kibble foodstuff but uncovered her well being was not as very good as it could be
Immediately after executing comprehensive research into dog diet, Anna did away with the kibble and started out cooking Lyka balanced foods in good shape for a human
‘I did not realise the varieties of components that were going into these kibbles. I also found out the impact of substantial heat processing,’ she stated.
Anna discovered kibble, which all around 80 % of canine homeowners feed their pets, was stuffed with carbs and starches as properly as synthetic vitamins and minerals.
‘Kibble is also set by 4 large heat processing sets which demolish the purely natural vitamins and minerals in the meals,’ she included.
‘I’m nutritious and consume effectively myself. It didn’t make perception to me that I was consuming clean and actual foods and she was eating processed.’
Just after undertaking in depth investigation into canine diet, Anna did away with the kibble, which she calls ‘meat flavoured bread sprinkled with synthetic nutritional vitamins and minerals’ and begun cooking Lyka healthful meals healthy for a human.
She explained it was incredibly ‘basic’ but consisted of meats, veggies as very well as nutritional supplements this sort of as fish oil and kelp ability.
‘Within months Lyka’s health improved. She was more energetic. People were commenting on how vibrant she was,’ she explained.
Anna was doing work as a internet marketing advisor but preferred a lot more out of her perform life so and the encounter with Lyka prompted the thought for a business enterprise
‘Her itching minimized, her shedding decreased, she rarely farts and her tooth have enhanced – we haven’t looked back given that.’
Anna was not totally pleased in her operate as a promoting guide, and before long made a decision she would consider to flip her wholesome puppy meals into a business enterprise.
‘Throughout my profession I was hunting to make a change. I was not fulfilled with the influence I was making so desired to develop my personal start up,’ she said.
‘I was actively on the lookout for ideas and locations to go into to make an impact and a beneficial variance in the globe so I was fortunate I was dealing with all that wit Lyka.’
Anna realized the gains as she’d seen them for herself but owning no scientific, veterinary or dietary qualifications she enlisted the support of Dr Matthew Muir.
Dr Matthew is an integrative vet, which is a practitioner who utilises traditional and different medicines, and his unique fascination in pet diet intended that his and Anna’s ‘visions aligned’.
Anna realized the rewards as she’d observed them for herself but possessing no scientific, veterinary or nutritional history she enlisted the assist of Dr Matthew Muir
They required to produce wholesome meal plans for persons to feed their pooches with a balanced combine of protein, wholefoods and vitamins
They wished to build healthy meal programs for folks to feed their pooches with a balanced combine of protein, wholefoods and natural vitamins.
Dr Matthew alongside a workforce of board-certified veterinary nutritionists curated the meals that are even good and scrumptious sufficient for persons to take in.
‘Ingredients must be as contemporary as attainable, and contain a combine of superior-high-quality proteins, omega fatty acids and low carbohydrates,’ Dr Matthew stated.
‘Some of the benefits of these I see in clinic are softer coats, significantly less pores and skin irritations, improved digestion and stool consistency, and much better temper steadiness with much less sugar crashes.’
All Lyka food stuff is created with refreshing and sustainably-sourced components and cooked at or underneath 90C.
‘Even if you put factors in the oven the temperature of the food alone would not really go up very as a lot,’ Anna said.
‘The better the warmth processing you go, the more pure nutrients are wrecked and carcinogens can also type at high temperatures.’
Since its humble beginnings, Lyka has offered additional than 10million meals to pet all over the place and enhanced the life of lots of canines
Lyka’s elements: What are the finest balanced meals to fed your canine?
- Beetroot powder
- Bok choy
- Butternut squash
- Celtic sea salt
- Chia seeds
- Fennel seeds
- Fish Oil
- Flaxseed Oil
- Environmentally friendly cabbage
- Hemp seeds
- Sweet potato
- Safflower oil
The co-founders started gradual but quickly found plenty of traction for Anna to be capable to go away her internet marketing job and emphasis on her business, affectionately named Lyka, total time.
Considering the fact that its humble beginnings, Lyka has furnished extra than 10million foods to pet all over the state and improved the lives of many puppies.
Lyka’s results has just lately landed Anna and Dr Matt $30million value of funding from investors which they pan to use to improve the company and modify how Aussies watch pet food stuff.
‘As humans, we realise that a well balanced, minimally processed, wholefood diet is essential for wellness, but never pause to look at that the similar is legitimate for our animal companions,’ Anna stated.
‘Our dogs are so significantly extra than relatives, so they should have to eat like it.’